Marketing Committee Board Minutes
- Minutes
- Agenda
9.19.2007 Marketing Committee Minutes
I.
Roll Call
1. A meeting of the Medford Urban Renewal Agency Marketing Committee was called to order at 5:33 pm, in the Medford Urban Renewal Agency Conference Room, 45 South Holly Street by Vice-Chair Martin Williams with the following Members and Staff in attendance.
COMMITTEE MEMBERS:
Present
Martin D. Williams, Vice-Chair
Ryan Motsinger
Jerry Ehlers, Secretary
Absent
Doug Bradley, Chair
Bill Dames, Board Representative
Eric Dames
Eric Maxwell
Hannelore Rippel
CONSULTANTS:
Nancy Passey, Passey Advertising, Inc.
Randy Passey, Passey Advertising, Inc.
II.
Minutes
It was moved, seconded and approved to accept the minutes of the May 16, 2007 Marketing Committee meeting.
MOTION: Jerry Ehlers
SECOND: Martin Williams
VOTE: Unanimous approval
III.
Communications from Audience
There were none.
IV.
Communications from Staff
There were none.
V.
Business
Nancy Passey discussed the Horizon Air Magazine article that ran in the September 2007 edition. The article was about Downtown Medford and all the positive changes that are taking place.
Nancy Passey presented several different banner designs for Downtown Medford to be installed across Central Avenue. The Committee chose the blue and yellow version with the red sides. The Committee felt the sunburst reflected MURA?s logo and worked well with Downtown.
Ryan Motsinger inquired as to how often the Downtown banner would be displayed. Nancy explained that the Downtown banner would be installed when the space is not rented to an outside firm.
Ryan suggested that the Committee consider designing a seasonal look with the same version. He suggested a variety to avoid monotony and to encourage visitors to come Downtown.
The Marketing Committee discussed ideas for promoting parking in Downtown Medford.
Jerry Ehlers pointed out that parking in downtown is free and in his opinion free or low cost and the abundance is a plus. If you have to pay the parking fine it is less than parking in most cities.
Randy Passey suggested that the Committee consider a price comparison with other cities.
Martin Williams indicated that there are people parking in the Porter?s private parking lot that are not Porter?s patrons. Overall, the Committee does not feel there is a problem with parking in Downtown, but felt that some public awareness might be needed.
Ryan Motsinger suggested developing a marketing campaign to attract new businesses to locate in downtown Medford.
VI.
Announcements
The next Marketing Committee meeting will be Wednesday, October 17, 2007.
VII.
Adjournment
The meeting was adjourned at 6:05 pm.
Submitted by:
_____________________________________________
Randy Passey
Marketing Committee Consultant/Coordinator
Approved by:
_____________________________________________
Martin Williams
Committee Vice-Chair
9.19.2007 Agenda
I. Attendance
l. Roll Call (Exhibit I.A)
II. Approval of Committee Minutes from June 20, 2007
III. Communication from Audience
IV. Communication from Committee
V. Business
l. Horizon Air Magazine features Downtown
2. Video ? Downtown Parking Promotional
VI. Announcements
VII. Adjournment
Next Meeting October 17, 2007
