Agenda
8.23.2006 Marketing Committee Minutes
Roll Call
1. A meeting of the Medford Urban Renewal Agency Marketing Committee was called to order at 5:35 p.m., in the Medford Urban Renewal Agency Conference Room, 45 South Holly Street, by Chair Doug Bradley, with the following Members and Staff in attendance:
COMMITTEE MEMBERS:
Present Absent
Doug Bradley Eric Dames
Jerry Ehlers Bill Dames
Hannelore Rippel James Kelly
Martin D. Williams Eric Maxwell
STAFF:
Terri L. Rozzana, Administrative Support Technician
CONSULTANT:
Passey Advertising, Inc. (Nancy Passey)
II.
Minutes
1. Marketing Committee Minutes of May 17, 2006
It was moved, seconded and approved to accept the minutes of the July 19, 2006 Marketing Committee meeting as corrected.
MOTION: Jerry Ehlers
SECOND: Marty Williams
VOTE: Unanimous approval
III.
Communications from Audience
There were none.
IV.
Communication from Staff
1. HMA Report
There was none.
V.
Business
1. Discussion continued: Year in Review (FY05-06)/What?s in Store? (FY06-07)
Staff reported that the Marketing Budget for Fiscal Year 2006-2007 of $45,000 was approved by the Medford Urban Renewal Agency Budget Committee. Current projected Marketing expenditures for Fiscal Year 2006-2007 total $78,870, a difference of $33,870. The Committee discussed options to reduce expenditures.
Staff reported that the Committee agreed at the July 19, 2006 Marketing Committee meeting that the Downtown Social should be self-run. Staff has not been notified of dates or restaurants for any future Downtown Socials.
Nancy Passey distributed ?Passey Advertising Inc. Proposed Revised Budget, Presented August, 23, 2006?. The Committee discussed the revisions (attached).
The Marketing Committee agreed to eliminate Southern Oregon Travelogue ($2,700)
Staff reported that $100.00 was donated to the 2006 Rogue Valley Business Resource Fair.
The Marketing Committee agreed to sponsor $500.00 for the 2006 Medford Jazz Jubilee, since it is a City sanctioned event and is already in their budget.
Nancy Passey reported that event photos could be reduced to $1000 since their organization has a lot of photos from previous years? events.
Nancy Passey discussed the proposed reduction of the cost of the DownTowner to $7000. The DownTowner would be produced once a year and Passey Advertising would be responsible for its distribution of 7000 to the airport, hotels, visitor?s center, etc.
VI.
Announcements
The next Marketing Committee meeting will be September 20, 2006.
VII.
Adjournment
The meeting was adjourned at 6:40 p.m.
Submitted by:
Terri L. Rozzana
MURA Administrative Support Technician
Approved by:
Doug Bradley
Committee Chair
8.23.2006 Agenda
I. Attendance
1. Roll Call (Exhibit I.A)
II. Approval of Committee Minutes
1. Minutes for July 19, 2006 (Exhibit II.A)
III. Communications from Audience
IV. Communications from Staff
1. HMA Report:
V. Business
1. Discussion continued: Year in Review (FY 05-06)/What?s in store? (FY 06-07)
2. Southern Oregon Travelogue: 2007
VI. Announcements
Medford Downtown Social will be held at PORTERS, Thursday, August 17, 2006 at 5:00 p.m.
VII. Adjournment
NEXT MEETING: SEPTEMBER 20, 2006
