Agenda
7.20.2005 Marketing Committee Minutes
I.
Roll Call
A. A meeting of the Medford Urban Renewal Agency Marketing Committee was called to order at 5:05 p.m., in the Medford Urban Renewal Agency Conference Room, 45 South Holly Street, by Marketing Facilitator, Jackie Rodgers, with the following Members and Staff in attendance:
COMMITTEE MEMBERS:
Present Absent
Bill Dames Doug Bradley
Eric Dames (arrived 5:07 p.m.) Elizabeth Hansen
Jerry Ehlers (arrived 5:10 p.m.) Eric Maxwell
James Kelly John Norris
Martin D. Williams Hannelore Rippel
STAFF:
Jackie L. Rodgers, Assistant to the Executive Director
Terri L. Rozzana, Administrative Support Technician
CONSULTANT:
Passey Advertising, Inc. (Randy and Nancy Passey)
II.
Minutes
A. Marketing Committee Minutes of April 20, 2005
It was moved, seconded and approved to accept the minutes of the April 20, 2005 Marketing Committee meeting as presented.
MOTION: Bill Dames
SECOND: Jim Kelly
VOTE: Unanimous approval
III.
Communications from Audience
There were none.
IV.
Written Communication
A. Council Action, May 19, 2005, Agenda Item 30.6
Eric Maxwell, Chair of ?The Taste of History? Committee, addressed City Council introducing ?The Taste of History? event in downtown on Saturday, June 11, 2005. The Committee requested of Council the use of Vogel Plaza and to waive the $328.00 City fee. Council discussed policy regarding special events and did not authorize the waiver of the fee. Bob Strosser, City Council Representative, made a personal monetary contribution toward the event. Claudette Moore, City Council Representative, and Mayor Gary Wheeler stated they would attend ?The Taste of History? event.
B. Medford Urban Renewal Agency Board Minutes, May 24, 2005, Agenda Item 8.5
The Medford Urban Renewal Agency Board Minutes, May 24, 2005, Agenda Item 8.5 approved Martin D. Williams as a member to the Medford Urban Renewal Agency Marketing Committee.
Chair, Jerry Ehlers arrived at 5:10 p.m. Facilitator, Jackie Rodgers turned the meeting over to Mr. Ehlers.
Chair, Jerry Ehlers welcomed and presented a Certificate of Appointment to new Marketing Committee member Martin D. Williams.
V.
Communications from Committee
There were none.
VI.
Staff Reports
A. Sidewalk Sale Advertising Video
Staff reported that Passey Advertising is working on the finalization on the unique and creative video storyboard for the upcoming Sidewalk Sale event downtown.
Nancy Passey stated this years? Sidewalk Sale advertisement video will have a different style.
B. 2006 Travelogue
Staff stated the Agency is working with Southern Oregon Travelogue for the 2006 Travelogue video that will air in January 2006.
VII.
Unfinished Business
A. Update: ?The Taste of History?
Feedback from participants of ?The Taste of History? event was ?fun, exciting, enjoyed the music and successful?.
Jim Kelly stated ?The Taste of History? Committee will meet the second Wednesday of each month at 7:00 a.m. Mr. Kelly also reported that Cleve Twitchell, in his Mail Tribune article acknowledged positively ?The Taste of History? event.
Judy Barnes, Rogue Gallery and Art Center, stated to Bill Dames that 60% of the people that visited the Art Center during ?The Taste of History? event had lived in the Medford area less than six months.
VIII.
New Business
Bill Dames suggested that once a month downtown business owners and employees meet at a designated restaurant to learn of events and ventures happening in the Downtown.
The Committee unanimously agreed the first meeting would be a trial run held at Porters, August 10, 2005, 4:30 p.m. to 7:30 p.m. Jerry Ehlers stated that he would contact the Heart of Medford Association to request the announcement of the ?Downtown Social? event be advertised in the Heart of Medford Associations? newsletter, announced at HMA?s next general meeting and emailed to downtown businesses and their employees.
It was suggested that the restaurant hosting that particular month?s ?Downtown Social? would arrange, with the restaurant of their choice, the following month?s ?Downtown Social?.
IX.
Announcements
There were none.
X.
Adjournment
The meeting was adjourned at 6:15 p.m.
Submitted by:
Terri L. Rozzana
MURA Administrative Support Technician
Approved by:
Jerry Ehlers
Committee Chair
7.20.2005 Agenda
I. Attendance
A. Introduction of New Committee Member (Presentation of Certificate of Appointment)
B. Roll Call (Exhibit I.A)
II. Approval of Committee Minutes
A. Minutes for April 20, 2005 (Exhibit II.A)
III. Communications from Audience
IV. Written Communication
A. Council Actions, May 19, 2005, Agenda Item 30.6
B. MURA Board Minutes, May 24, 2005, Agenda Item 8.5, approving Marketing Committee member, Martin D. Williams
V. Communications from Committee
VI. Staff Reports
A. Sidewalk Sale Advertising Video
B. 2006 Travelogue
VII. Unfinished Business
A. Update: ?The Taste of History?
VIII. New Business
IX. Announcements
X. Adjournment
Next Meeting: AUGUST 17, 2005
