Agenda
6.16.2004 Marketing Committee
I.
Roll Call
A. A meeting of the Medford Urban Renewal Agency Marketing Committee was called to order at 6:03 p.m., in the Agency Conference Room, 45 South Holly Street, by Chair Jerry Ehlers, with the following Members and Staff in attendance:
COMMITTEE MEMBERS:
Present Absent
Jerry Ehlers Doug Bradley
Bill Dames Heather Martin
Elizabeth Hansen John Norris
James Kelly
Hannelore Rippel
STAFF:
Terri Ellul, Administrative Support Technician
Jackie Rodgers, Office Administrator
CONSULTANT:
Passey Advertising, Inc. (Randy and Nancy Passey)
B. Introduction of New Committee Member: Elizabeth Hansen
Jerry Ehlers welcomed new Committee Members, Elizabeth Hansen and James Kelly. Mr. Ehlers asked new member Elizabeth Hansen to introduce herself and tell the Committee about herself.
Ms. Hansen stated she was born and raised in San Francisco, California. Ms. Hansen was the first Executive Director of redevelopment for downtown Eureka. Ms. Hansen looks forward to bringing her experience and knowledge to the Marketing Committee.
Mr. Ehlers presented Ms. Hansen and Mr. Kelly with a certificate of appointment.
II.
Minutes
A. Marketing Committee Minutes of May 19, 2004
Mr. Kelly stated he did not sell a consulting rescue business in California as stated in the May 19, 2004 Marketing Committee minutes. Mr. Kelly was a consultant to troubled businesses.
It was moved, seconded and approved to accept the minutes of the May 19, 2004 Marketing Committee Meeting as amended.
MOTION: Hannelore Rippel
SECOND: James Kelly
VOTE: Unanimous approval
III.
Communications from Audience
There were none.
IV.
Written Communication
There was none.
V.
Staff Reports
A. Update: Evergreen (Winetrout) Multi-level Parking Facility
Staff stated the latest rendering of Evergreen Multi-level Parking Facility was on the computer for Committee Members to look at. The project is progressing well.
VI.
Unfinished Business
A. Downtown Medford Summer Poster
Nancy Passey stated the summer poster is available through MURA for distribution. Staff stated Kurt Olsen, MURA Executive Director distributes the posters to merchants downtown himself.
Staff gave credit to Passey Advertising, Inc. for their ingenuity of the wand writing, car, and vibrant colors on the posters.
B. DownTowner Summer Issue
Nancy Passey reported the Summer Issue of the DownTowner has a lot of information of Downtown and MURA.
Jerry Ehlers inquired whether ads in the DownTowner were challenging to sell. Nancy stated it was challenging for the summer issue, due to following the Art in Bloom issue.
Hannelore Rippel stated joint advertising helps the merchants when the economy is tight. The Mail Tribune has discontinued joint advertising. Nancy Passey stated she would talk to the Mail Tribune concerning downtown merchants using joint advertising.
C. Downtown Medford Summer Light Pole Banner
The Summer light pole banners will be delivered to MURA Friday, June 18, 2004. Passey Advertising will inquire as to what time MURA can expect delivery in order for MURA to expedite installation of the banners before the Medford Cruise that weekend.
The Committee unanimously agreed the banners would bring life to the downtown area.
F. Evergreen Multi-level Parking Facility Groundbreaking (Taken out of order)
Invitations for the groundbreaking of Evergreen Multi-level Parking Facility went out last week. Press release went out today, June 16, 2004. Staff stated Skanska USA Building, Inc., delivered twelve hard hats today for the groundbreaking ceremony.
The Committee discussed battery operated PA systems. Someone mentioned RVTD has a battery operated PA system that the Agency might borrow for the ceremony. Nancy Passey stated Guitar Center would more than likely have them for sale.
Nancy Passey informed the Committee that the decorative trash receptacles that were used during Art in Bloom are on loan from US Bank (Downtown Branch) to the Agency for the groundbreaking ceremony. They must be returned empty and clean.
The Committee unanimously agreed to have pale green icing on the cake for the groundbreaking ceremony. Elizabeth Hansen volunteered to assist in serving the cake. Set-up will take place around eight-thirty a.m.
Jim Kelly inquired who would be turning the dirt at the groundbreaking ceremony? Staff stated MURA?s nine Board members and Executive Director, and the Developer.
D. Marketing of MURA: Intergovernment, Media, etc.
Staff stated the Committee should explore marketing MURA to generate excitement about its presence.
Bill Dames remarked that he, the Mayor, Council Representatives Jim Kuntz and Jason Anderson met to renew dialogue between the City and MURA.
Jim Kelly stated there needs to be communication to the general public of MURA?s nineteen projects and where those projects fit into our footprint (MURA boundaries).
Staff suggested cooperative marketing of ?urban renewal? with surrounding town?s urban renewal agencies.
Randy Passey reported that MURA Staff, along with Passey Advertising, is designing a projects brochure.
Hannelore Rippel stated television ads ?grab? viewer?s interest. Television is powerful. Staff responded the Marketing budget allows six videos, including four events, one façade, and one parking video.
Staff had recommended to Passey Advertising that the DownTowner be distributed in either the Saturday or the Monday newspaper instead of the Sunday paper, so that it does not get lost with all the other advertisements. Passey Advertising and the Committee agreed.
Staff suggested putting the DownTowner in doctors and dentist?s offices and the airport. A Committee member suggested also the mall. The Chamber would charge to put the DownTowner in their monthly mailing.
The Committee agreed the media must be kept informed of what is happening with MURA projects; and MURA should have the media revisit accomplishments.
Nancy Passey suggested video footage of the Vogel Plaza fountains, the blooming flower baskets, and the newly installed summer banners, as an on-going series.
Bill Dames brought to the Committee?s attention the Liberty Park issues and briefly discussed the Liberty Park Solutions Team?s last meeting.
Jim Kelly asked whether MURA would consider an Urgent Care Facility downtown, possibly located in the new Evergreen mixed-use project. Staff reported that the Agency cannot fund an Urgent Care Facility but the building where Blue Cross Blue Shield used to be is vacant. Asante, also a downtown presence, might be a source to inquire of this possibility.
E. Wine and Walk Event
Jerry Ehlers stated the Heart of Medford Association had discussed a ?Wine and Walk? event at their last meeting.
Randy Passey stated he spoke with some of the local wineries and they are interested in the event but could not do the event for free. It was suggested to sell the wine glasses and the wine.
The Committee agreed there are a lot of regulations that need to be looked into and worked out before this could be an annual event. The ?Wine and Walk? event should be independent and not tied into another event.
The Committee agreed Bill Dames will call Bend and Randy Passey will call Grants Pass and Newport to find out details on their ?Wine and Walk? events and bring the information back to the next scheduled Marketing Committee meeting.
VII.
New Business
A. DownTowner Fall Issue
A.1 Content
A.2 Circulation
This item will be discussed at the next Marketing Committee meeting.
VIII.
Announcements
The Committee unanimously agreed to cancel the meeting in July. Staff stated if something comes up a meeting could be pulled together. Next meeting is scheduled for August 18, 2004. The Committee also unanimously voted to begin the Marketing Committee meetings at 5:30 p.m., beginning with the next meeting.
IX.
Adjournment
The meeting was adjourned at 7:40 p.m.
Submitted by:
Terri L. Ellul
MURA Administrative Support Technician
Approved by:
Jerry Ehlers
Committee Chair
6.16.2004 Agenda
I. Attendance
A. Roll Call (Exhibit I.A)
B. Introduction of new Committee Member
II. Approval of Committee Minutes
A. Minutes for 05/19/04 (Exhibit II.A)
III. Communications from Audience
IV. Written Communication
V. Staff Reports
A. Update: Evergreen (Winetrout) Multi-level Parking Facility
VI. Unfinished Business
A. Downtown Medford Summer Poster (Exhibit VI.A)
B. DownTowner Summer Issue (Exhibit VI.B)
C. Downtown Medford Summer Light Pole Banner (Exhibit VI.C)
D. Marketing of MURA: Intergovernment, Media, etc.
E. Wine & Walk Event
F. Evergreen Multi-level Parking Facility Groundbreaking
VII. New Business
A. DownTowner Fall Issue
A.1 Content
B.1 Circulation Date
VIII. Announcements
IX. Adjournment
Next Meeting: TO BE ANNOUNCED
