Marketing Committee Board Minutes
- Minutes
- Agenda
2.13.2008 Marketing Committee Minutes
I. ROLL CALL
1. A meeting of the Medford Urban Renewal Agency Marketing Committee was called to order at 5:30 pm, in the Medford Urban Renewal Agency Conference Room, 45 South Holly Street with the following Members and Staff in attendance.
COMMITTEE MEMBERS:
PRESENT:
Phyllis Nelson
Bill Dames, Board Representative
Absent
Jerry Ehlers
Eric Dames
Martin Williams
Ryan Motsinger
STAFF PRESENT:
Errin L. Sills
Office Administrator
Medford Urban Renewal Agency
CONSULTANT PRESENT:
Nancy Passey, Passey Advertising, Inc.
Randy Passey, Passey Advertising, Inc. .
II. The January minutes were reviewed and it was agreed that the approval of the minutes would be postponed until the next meeting as the Committee members in attendance at the January meeting were not in attendance at this meeting to review and approve the minutes. This item on the agenda was tabled to the March 19, 2008 meeting.
III. Communications. With a small group in attendance there was a round table discussion.
A. Status of Parking Signs were brought up. Errin was asked if the Parking Committee had discussed the recommendation from the Marketing Committee. She mentioned that there are requirements for signs and that the Parking Committee is still in discussion.
Randy Passey mentioned that the current Parking Signs are very nice and visible.
B. The group discussed ways to recruit new committee members. Phyllis Nelson brought up the fact that it would be nice to have some downtown business owners on the committee. Nancy Passey mentioned that it is OK for the committee members to recruit people that they feel would want to participate on the committee. It was agreed that perhaps we should all be seeking individuals and invite them to attend a meeting to see how the Committee is run and what would be expected of them as a Committee member.
C. The new MURA web site was brought up and that the date it will be live will be April 1st, 2008. Nancy Passey stated that the site is on schedule to be complete by that date.
D. The Banner program was discussed and Errin asked Nancy how the program was going. Nancy stated that the street banner schedule is nearly full and there are inquiries all the time. The schedule through June 30, 2008 shows full except for one week which does not have a street banner scheduled. During that week the new Downtown Medford banner. Nancy will bring the banner schedule to the next meeting.
E. Nancy Passey mentioned that The Taste of History has some pole banners, but may not have budget to have them installed. Errin stated that MURA could possibly sponsor the installation. Nancy will get a letter to MURA with the request for sponsorship. Errin stated that she would need to discuss this further with Jackie before giving any definite answer.
F. The Taste of History event was discussed since Phyllis and Errin are new to the Committee. They asked questions about the event and the "Taste" budget was brought up. It was mentioned that the "Taste" committee has requested their funds from Heart of Medford Association, but at this point have not received them for start up. Bill Dames discussed the nonprofit status situation for HMA, as it was brought up again.
Nancy Passey brought up that a Gala the night before the event would be something new to add to the event. It could feature the artist from the poster and could be held at Rogue Gallery. Nancy will follow-up with Judy at Rogue Gallery.
G. The group discussed the 4X12 Parking Ad that was in the Mail Tribune on 2/7. It was developed to give people information regarding some recent controversy about parking concerns. Errin mentioned that she did get a call from a TV station and they came down and did an interview. She thought there would be more phone calls about the ad. There was a lot of discussion about the ad as Nancy had it with her and it was passed around the table. There were comments that there was too much information in it and that it would be nice to keep it simple.
The parking "pocket" brochure was shown and mentioned that it will be nice as it is small and can fit in a pocket but still contains information with Q&A'S and has a map. It is in the process of getting printed and will be available within a couple weeks.
Randy Passey mentioned that a business card size quick reference could also be an idea for a small but simple information piece.
H. Phyllis Nelson was presented with the New Committee Certificate.
The next Marketing Committee meeting will be March 19, 2008.
The meeting was adjourned at 6:30pm.
Submitted by:
Nancy Passey
marketing Consultant
2.13.2008 Agenda
I. Attendance
1. Roll Call
II. Approval of Committee Minutes from January 16, 2008.
III. Communication from Audience
IV. Communication from Committee
A. New Committee Certificate presented to Phyllis Nelson
V. Business
A. Parking Brochures/Parking Signs
B. Committee Member Terms
VI. Announcements
VII. Adjournment
Next Meeting March 19, 2008
